Planonymous

Almost all of the clients we work share the same ambitions:

to do work that differentiates their brand from the competition; that stretches across paid, owned and earned touchpoints in a cohesive and collaborative way; that's fun, and interesting - work that grows their business and gets noticed by their mum and their friends.

But while everyone wants to do it, they're all finding it harder than they ever have. In part because people are tougher to reach and have more demands on their attention, and in part because the industry is moving towards automated, identikit plans built in service of reach at the behest of anything else.

But when everyone follows the same 'laws of growth' they actually become 'laws of statis' freezing the category in aspic to the benefit of the leaders.  

This means as well as being the work we all want to do, interesting, idea-led comms are also the only way of outperforming the odds and growing category share.

We think this starts with great planning, planning which creates space for ideas and understands audiences as people rather than social grades and demographics.  We've seen it work for businesses time and again, and we've seen it help marketers find - or re-find - their mojo, and we want to bear a standard for it in the industry.

To that end, we'd like to offer to train you, for free, on what we think great planning looks like, and how we go about it.  We think it will help you have more fun and feel more energised by the work you put into the world, and hope it will help you push for more from your agency partners.

We won't ask anything of you other than an email address to send a meeting invite to, and promise we won't sell to you.  We also know it might be a little uncomfortable attending training from an agency you don't work with, so you're welcome to join anonymously, camera off (or preferably with a filter of some sort over your face) if you'd like to.

Course content will cover:

• Brilliant fundamentals - Cultural and category analysis, real audience understanding, media and channel context

• Finding your groove - Creating plans with movement and body language

• Plans with Panache - Breaking the rules to find new ways to command attention.

Attendees will leave with a clear understanding of what great cross-channel comms planning looks like, how it will help them rise above a sea of sameness and what they need to do to make it happen. 

via. Kirkegaard, Walt Disney, Gail's Bakery and Gareth Southgate.

https://lbbonline.com/news/craft-media-launches-planonymous-a-free-strategy-training-for-planners

To sign up please email Planonymous@craftmedia.london